If you’d bought Apple shares instead of iPhones, you’d now have $147,000

iphones in both hands

What would happen if, instead of buying the newest iPhone every time Apple launches one, you bought that same amount of Apple stock?

There is a tweet floating around saying that if you had bought Apple shares instead of an iPhone every time they came out, you’d have hundreds of millions of dollars. That is true, but only if you were clairvoyant in 2007, and knew when Apple would be launching phones, and at which price.


I figured a more fair way of calculating it would be to imagine buy a top-of-the-line iPhone every time Apple releases a new iPhone, or spend the same amount on Apple stock. If you had done that, by my calculations, you’d have spent around $16,000 on iPhones over the years (that’s around $20,000 in today’s dollars). If you’d bought Apple shares instead, you’d today have $147,000 or so – or a profit of around $131,000.

Apple Stock Price

Apple’s stock price has rallied significantly since the launch of the original iPhone. Here’s a chart including the stock splits. Image credit: Screenshot from MacroTrends.

The exact numbers are below:

Exact numbers

Gotta love a good Google Sheet, some ChatGPT, and Google Finance. See the original sheet here, if you’re that kind of nerd Image credit: Haje Kamps.

And for some actually useful Apple coverage, check out all of our coverage from the Apple Fall Event 2023!

Read more about Apple's iPhone 15 Event on TechCrunch

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