- The dealership debuts a cutting-edge Hybrid Experience Center to help educate and support growing customer demand for Lexus hybrid and plug-in models across the tri-state region.
Lexus of Edison today announced the opening of its new Hybrid Experience Center, an interactive space designed to immerse visitors in Lexus’ electrified lineup. This initiative addresses the growing demand for hybrid and plug-in hybrid vehicles while supporting statewide clean energy goals.
The Hybrid Experience Center showcases the latest models—including the NX Hybrid, RX Plug-In, and ES Hybrid—with guided walkarounds, touchscreen learning stations, and trained hybrid experts. Guests can explore differences between hybrid and gas models in real-time, test drive electric variants, and gain personalized ownership insights.
Lexus of Edison continues to invest in customer-first innovation. By launching this center, the dealership removes consumer confusion around electrification and reinforces its role as a leader in sustainable luxury mobility.
A recent study found 47% of New Jersey car buyers are considering hybrid models in 2025, yet nearly half say they lack sufficient information to confidently switch. Lexus of Edison’s new initiative fills that gap by demystifying hybrid technology and showcasing real-world benefits like extended range, reduced emissions, and regenerative braking.
“We want customers to experience the elegance of Lexus hybrid technology without the guesswork,” said a senior dealership executive.
The center features augmented reality visualizers, side-by-side fuel cost comparisons, and live battery health demos. Customers are encouraged to book complimentary hybrid consultations online or walk in during showroom hours.
About Lexus of Edison
Located in Edison, New Jersey, Lexus of Edison serves luxury car buyers throughout Middlesex County and beyond. With a commitment to sustainable innovation, award-winning service, and a deep inventory of new, certified, and hybrid vehicles, the dealership continues to set standards in luxury automotive retail.
Contact Information
Business Name: Lexus of Edison
Address: 711 US-1, Edison, NJ 08817
Phone: 848-244-7961