Winter Frizz? This ‘Magic Hair Serum’ Adds Shine and Protects Against Damaging Heat


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If your hair has lost its shine, it’s time to add some life back to it. While regular maintenance and a stellar product lineup are key to keeping your hair looking its best, sometimes a serum is necessary for backup. Luckily, that’s where the Seen Magic Serum comes to help. The serum is dermatologist-designed and clinically proven to be safe for sensitive skin and acne-prone and eczema-prone skin. It reduces frizz, adds shine and protects hair against heat up to 450 degrees.

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For many Americans, it’s natural for hair to start thinning. If you’re feeling self-conscious about your hair, don’t fret; there are hair serums on the market that promote hair growth. In fact, you can find them on Amazon. One such serum is the Pacifica Scalp Love Rosemary Mint Serum, which Amazon shoppers have made a […]

The Magic Serum is packed with nourishing ingredients like hemisqualane, a plant sugar-derived alternative to silicone that protects against heat and reduces frizz. There’s also squalane, “a natural, plant sugar-derived moisturizer that nourishes locks, restores luster and adds instant glass-like shine and softness,’ as the brand explains. Lastly, the formula is made with ethylhexyl olivate, derived from olives, to soften hair.

In addition to its impressive ingredients, the serum is easy to use. Dispense a few pumps in your hand and work it through strands from root to tip. That’s it!

“I absolutely love this serum!” one shopper exclaims. “It makes my hair so soft and silky smooth. It’s perfect for everyday use and especially great for keeping my hair healthy before using heat on it. I have a lot of sensitivities to chemicals and smells, and this is perfect as it’s fragrance-free and very clean!”

“I was hesitant to add a serum to my hair routine, being most serums make white/silver/gray hair greasy and oily looking, but Seen has cracked the code and created a magical serum that de-frizzes and adds shine and lux to my hair without oily residue,” another reviewer says. “It’s primo quality and performs as promised.”

Between heat styling hair and everyday maintenance, treat your hair to some much-needed TLC thanks to this magic serum. Once you try it, you’ll never be without it!

Related: The Best Hair Oils for Frizzy Hair in 2024

Branded content. Us Weekly has affiliate partnerships so we may receive compensation for some links to products and services. Reviewed by Dr. Diana Rangaves, PharmD While the thought of hair oil may bring about images of greasy manes, we’re here to tell you that a bit of oil in your hair care routine can be […]



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